First Day Back As a Second Year Student!

Today was refreshing

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Being back at Uni is what I have longed for after a summer holiday that seemed like forever having nearly FOUR months off seems too long for me! Today was full of meeting all my friends from first year and discussing our summers, it was fun seeing how much everyone had changed in the time we had been apart. Shortly followed by a presentation about what the second year will consist of by both my Course Director Simon Bell and my year tutor Lisa Webb. 

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I am very optimistic about what the next year holds!

Having so much time free I decided to look for summer internship work early on in June, leading to an unpaid position working remotely from home with a company called Nutlock in California until early this month. 

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Overall the internship was fantastic, not only filling up my spare time but enhancing my Graphic Design and communication skills in the process! I took on the role as the only Graphic Designer for Nutlock, directly in contact with the Founder Mikey and Co-Founder Amir I found myself very happy sharing my ideas and contributing to Nutlock’s Kickstarter campaign.

To my upmost pleasure, probably one of my biggest achievements as a designer. Nutlock successfully exceeded their funding goal from a $15,000 target to a staggering $60,000! As I was responsible for the Graphic content in the Kickstarter page, I received great positive feedback off Mikey Ahdoot and Amir Atighehchi (who are now good friends of mine), in turn increasing my confidence and belief in myself by a massive amount.

PDP comes to an end (officially)

146 DVA required me to track my personal development since October, the time has come to submit my ‘PDP’ but this isn’t the end. 

Using a personal development blog has helped my progress in a variety of ways; by looking back through my blog I have noticed improvement, set goals, reach my goals, track my skill development and understand myself more to name a few. 

Before using a blog to track my personal development, I was completely unaware of the benefits it brings. After submission today the blogging will not end, I plan to continue tracking my personal progress through my entire career. Doing this not only helps me understand myself more as a Designer but my clients will be able to see my development, creating a realistic and down-to-earth display of my work. 

The past several months at University studying Graphic Design has turned my life around, I have learnt an astounding amount about working with others and in turn developing an ongoing skill set in Graphic Design. I have met some great people on the way and look forward to what the future here at Coventry University brings!

jamiemacaffer

Smart Objective

jamiemacaffer:

By the New Year I aim to have found more Freelance Graphic Design work and/or have established a small website with clients beginning to flow. A post will follow this in 2014.

I have met this target, dealing with a new client and getting my personal design website up and running!

Very pleased with my progress, short term goals are a great way to quickly build confidence and find a clear direction.

147DVA has almost come to an end, the deadline for submission is Friday and final preparation has began. Here is my article design displaying my essay discussing my opinion on an entry from Beatrice Warde, the essay writing has been a big learning curve for me. After receiving feedback I was shocked to how disappointing it was, so I went back and restarted my essay. 
To my upmost pleasure I then received positive feedback on the level of detail in my writing with a clear display of my own opinion with a valid argument from both sides. 

147DVA has almost come to an end, the deadline for submission is Friday and final preparation has began. Here is my article design displaying my essay discussing my opinion on an entry from Beatrice Warde, the essay writing has been a big learning curve for me. After receiving feedback I was shocked to how disappointing it was, so I went back and restarted my essay. 

To my upmost pleasure I then received positive feedback on the level of detail in my writing with a clear display of my own opinion with a valid argument from both sides. 

Final Word of the Week: Future

"It is not in the stars to hold our destiny but in ourselves." - Albert Einstein

Everyone of us has control of our future, when we give 120% you can achieve almost anything! Universities places are readily available to those with the required grades, the first class graduation, top internships and work experiences are all there for the taking if we give 120%.

My future is exciting, the first year at University is coming to an end, the summer holds so much potential for freelance work and time to revise for the second year of Graphic Design. The past six months has brought many new things into my life, lets see what the next six months holds for me. 

Final Draft, Penguin/ Puffin book design for ‘The Outsiders’ novel by S.E.Hinton.
Extensive feedback was acquired from three of my course tutors, and several of my classmates after a few general discussions concerning improvements I could make for a more effective cover.
I have taken all these ideas for improvement into consideration, and even added some of my own personal improvements which make up the final draft of my book design. 
Altering the text to Upper case for the front cover and spine has brought a greater impact into my design, when placed on a book shelf the upper case stands out more than the previous lower case design. 
Another major change to my design was using a completely different illustration but following the same idea of a rebellious Greaser hairstyle. Using a combination of imagery and illustrator work I finished what i believe to be a fresher illustration to the previous, especially with the use of colour which compliments the burgundy colour used across the book design. 
Blending th colour of some text of the from and back cover has confused some of my fellow students, commenting on how it is not that visible when printed. Yes this statement is true, but upon final printing if I were to be shortlisted I would imply that this blended text would have a glossy/ shine finish to it to help it stand out. The reason for using this style was to draw attention towards the main illustration at the front, with bold white text in the previous design the illustration did noir stand out as much. Instead it was considered by both myself and Simon as background rather than the main illustration.

Final Draft, Penguin/ Puffin book design for ‘The Outsiders’ novel by S.E.Hinton.

Extensive feedback was acquired from three of my course tutors, and several of my classmates after a few general discussions concerning improvements I could make for a more effective cover.

I have taken all these ideas for improvement into consideration, and even added some of my own personal improvements which make up the final draft of my book design. 

Altering the text to Upper case for the front cover and spine has brought a greater impact into my design, when placed on a book shelf the upper case stands out more than the previous lower case design. 

Another major change to my design was using a completely different illustration but following the same idea of a rebellious Greaser hairstyle. Using a combination of imagery and illustrator work I finished what i believe to be a fresher illustration to the previous, especially with the use of colour which compliments the burgundy colour used across the book design. 

Blending th colour of some text of the from and back cover has confused some of my fellow students, commenting on how it is not that visible when printed. Yes this statement is true, but upon final printing if I were to be shortlisted I would imply that this blended text would have a glossy/ shine finish to it to help it stand out. The reason for using this style was to draw attention towards the main illustration at the front, with bold white text in the previous design the illustration did noir stand out as much. Instead it was considered by both myself and Simon as background rather than the main illustration.

Essay Feedback

I have received feedback on my essay for Simon’s ‘Design in Context’ Module. Essays have never been my strongpoint, writing extensive pieces of work can sometimes dampen my focus, resulting in confusing the question I am following. 

Feedback from Simon was disappointing, I could have done much better if I took more time to research and plan my essay, using a wide range of sources to support my points.

Simon commented on who my work is too generalised, like most of the year group I have drifted away from what the essay question is asking from me. I must explain the text, go into more detail about a point and argue further on my opinion of the extract we were given. 

After receiving this feedback, I’ve felt it will be best to completely restart my essay. More time will be taken to plan my essay, with adequate amounts of research from a wide range of materials supporting my argument. 

Upon completing the research and planning stages, I should be ready to answer the questions most effectively. This way, the essay writing itself should be much easier and focused.

Word of the Week: Patterns

'a regular and intelligible form or sequence discernible in the way in which something happens or is done.'

University has brought a sustainable order into my life, order which could be considered a pattern. Patterns flow through by weekly actions, attending a set timetable, keeping up my fitness at the gym, following up with module work and even posting a weekly word onto this blog. 

Moving away from patterns in my life, I can comment on patterns in certain pieces of work. The website project has taught me HTML/ CSS and how important patterns and form is to maintaining a working, balanced webpage. CSS style sheets form the style (pattern) throughout the webpage I am working on.